CTWA Meta Ads
Service Details
WhatsApp CTWA Campaign Plans (India to Global)
Brands Powered by Meta Ads Partner: Idearcade / Drisyayon
🏷 Plan Tiers Overview
|
Plan |
Monthly Budget Range (₹) |
Target Audience |
|
Basic |
₹7,000 - ₹14,000 |
Local/Small Biz |
|
Standard |
₹21,000 - ₹35,000 |
Regional/SME |
|
Pro |
₹57,000 - ₹1,06,500 |
National + Global |
|
Ultimate |
₹1,38,500 - ₹3,27,500 |
Large Global Campaigns |
1️⃣ Plan Components per Tier
|
Component |
Basic |
Standard |
Pro |
Ultimate |
|
Facebook/Instagram Ad Budget |
₹5k-10k |
₹15k-25k |
₹40k-75k |
₹1L-2.5L |
|
WhatsApp API Platform Fee (BSP) |
₹500-1k |
₹1k-2k |
₹2k-3.5k |
₹3.5k-7.5k |
|
WhatsApp Message Cost (India) |
₹500-1k |
₹2k-3k |
₹5k-8k |
₹10k-20k |
|
WhatsApp Message Cost (Global) |
₹1k-2k |
₹3k-5k |
₹10k-20k |
₹25k-50k |
|
Automation / Chatbot |
No |
Limited |
Advanced |
Full |
|
CRM Integration |
No |
Basic |
Advanced |
Enterprise |
|
Creative Ad Sets & Copywriting |
Basic |
Standard |
Pro Level |
Ultimate Level |
|
Reporting & Optimization |
Monthly |
Bi-weekly |
Weekly |
Real-time dashboard |
|
Dedicated Account Manager |
No |
No |
Yes |
Yes (with escalation priority) |
2️⃣ WhatsApp Message Cost per Country (Indicative as of 2025)
|
Country / Region |
Marketing ₹/conversation |
Utility ₹/conversation |
Service ₹/conversation |
|
India |
₹0.72 |
₹0.38 |
₹0.30 |
|
USA / Canada |
₹1.67 |
₹0.96 |
₹0.81 |
|
UK |
₹1.87 |
₹1.02 |
₹0.93 |
|
Germany |
₹2.41 |
₹1.26 |
₹1.17 |
|
UAE |
₹2.01 |
₹1.09 |
₹1.01 |
|
Australia |
₹1.67 |
₹0.96 |
₹0.81 |
|
Singapore |
₹1.25 |
₹0.64 |
₹0.59 |
|
Indonesia |
₹0.96 |
₹0.56 |
₹0.47 |
|
Brazil |
₹0.67 |
₹0.41 |
₹0.36 |
|
Bangladesh |
₹1.00 |
₹0.58 |
₹0.49 |
|
Sri Lanka |
₹1.01 |
₹0.58 |
₹0.49 |
3️⃣ Best Practices: Do’s & Don’ts
✅ Do’s
Personalize messages — use name, context, history.
Use clear CTAs — "Book Now", "Shop Now", "Call us", etc.
Follow the correct conversation category (don’t send marketing messages via service template).
Keep messages crisp, informative, and engaging.
Use images, quick replies, buttons to improve UX.
Utilize entry points — Click-to-WhatsApp Ads, website CTA, FB Page CTA.
🚫 Don’ts
Spam users repeatedly without opt-in.
Use WhatsApp for sending bulk unsegmented promotions.
Forget to comply with WhatsApp commerce and template policies.
Use click-bait messages.
Use fake urgency or false promises in ads or WhatsApp messages.
4️⃣ Campaign Strategy: Organic & Paid (4 levels of plans)
|
Strategy Tier |
Focus |
Channels |
Creative Types |
Tracking/Optimization |
|
Organic Basic |
Page CTA, Instagram bio |
FB Page, Instagram |
Posts, Stories, CTA buttons |
Basic Insights |
|
Organic Advanced |
Organic + Groups + Influencers |
FB Page, Insta, Groups, Collab Partners |
Branded Story Sets, Testimonial Posts |
UTM tracking, Pixel |
|
Paid Basic CTWA |
1-2 Ad Sets |
Facebook & Insta |
Single image/video CTWA Ads |
Basic CTR & Conversations tracked |
|
Paid Advanced CTWA |
Funnel-based |
Full Funnel (Awareness → Engagement → Conversion) |
Multiple Ad Sets, Custom Audiences, Retargeting |
Conversion API + Advanced Reporting |
Suggested Progression by Plan:
|
Plan Tier |
Recommended Strategy |
|
Basic |
Organic Basic + Paid Basic |
|
Standard |
Organic Advanced + Paid Basic |
|
Pro |
Organic Advanced + Paid Advanced |
|
Ultimate |
Paid Advanced + Influencer Collabs + Offline → WhatsApp CTWA |
Value Adds — Pro Plan (Included)
🚀 Advanced Funnel Strategy
Custom Audience Segmentation (lookalike, retargeting, custom lists)
Full Funnel Mapping (Awareness → Engagement → Conversion → Retention)
Multi-stage Campaign Optimization
🗂 CRM & Automation Integration
WhatsApp CRM Integration (Lead Tagging, Status Tracking, Notes)
Automated WhatsApp Flows (Lead Nurture / FAQ / Support / Booking)
API-based integrations with Google Sheets, Hubspot, Zoho, etc.
🎨 Creative & Content Support
3-5 Custom CTWA Ad Creatives (image/video)
Custom WhatsApp Message Templates (approved and optimized)
Branded WhatsApp Bot Scripts (Welcome, Follow-up, Offer, Feedback)
📊 Advanced Reporting & Optimization
Weekly Campaign Performance Reports
Conversation Quality Reports (open rate, click rate, conversion rate)
Optimization Suggestions (based on data insights)
💬 Additional Value Adds
WhatsApp Green Tick Verification Assistance (if eligible)
Click-to-WhatsApp Landing Page / Microsite (optional)
Retargeting Ads Setup (FB/IG to WA)
Basic Influencer Integration (if applicable to brand)