Brand Development

Service Details

Welcome to Idearcade: Brand Development Services

At Idearcade, we understand that your brand is more than just a logo or a catchy tagline – it's the essence of your business, the promise you make to your customers and the foundation upon which you build relationships. Our Brand Development services are designed to help you cultivate a strong, memorable brand identity that resonates with your target audience and sets you apart from the competition. Explore our comprehensive range of Brand Development services below:

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1. Brand Audit with Design, UI, UX, and Content-Based Report

• Comprehensive analysis of brand business design elements
• Evaluation of user interface (UI) and user experience (UX) design
• Assessment of Brand Content Effectiveness
• Detailed report with actionable recommendations for improvement
• Evaluate Inshop, OOH, Social Media & Digital Brand Presence

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2. Brand Guidelines

• Clear guidelines for logo usage and placement
• Defined color palettes and usage guidelines
• Consistent tone of voice and messaging guidelines
• Typography specifications and usage instructions

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3. Local / Global Brand Positioning

• Identification of unique selling propositions (USPs)
• Strategic positioning strategies tailored to local or global markets
• Alignment of brand messaging with target audience preferences and aspirations
• Development of compelling brand narratives and positioning statements

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4. Print Advertising Strategy

• Creative concept development for print campaigns
• Strategic placement of print advertisements in relevant publications
• Design and production of print collateral, such as brochures, flyers, and posters
• Integration of QR codes and other interactive elements for enhanced engagement

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5. Digital Advertising Strategy

• Target audience research and segmentation
• Development of tailored digital advertising campaigns across various channels
• Creative content creation for digital ads, including images, videos, and copywriting
• Continuous optimization based on performance metrics, such as click-through rates and conversion rates

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6. Event Branding Strategy

• Creation of cohesive branding elements for events, including logos, signage, and promotional materials
• Integration of brand messaging and visuals into event activities and experiences
• Coordination with event organizers and vendors to ensure consistent brand representation
• Post-event evaluation and analysis to measure branding impact and ROI

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7. Influencer Branding Strategy

• Identification of relevant influencers aligned with brand values and target audience demographics
• Negotiation and collaboration with influencers to develop authentic partnerships
• Creation of branded content that resonates with influencer audiences
• Monitoring and measurement of influencer campaign performance and effectiveness

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8. Affiliate Branding Strategy

• Recruitment and onboarding of affiliate partners with relevant audience reach
• Development of branded promotional materials and assets for affiliates
• Implementation of tracking mechanisms to monitor affiliate-driven traffic and sales
• Optimization of affiliate partnerships based on performance metrics and ROI analysis

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Additional Branding Services

In addition to our core Brand Development services, Idearcade offers a range of additional branding solutions tailored to meet your specific needs. Whether you're looking to refresh your brand identity, launch a new product, or enter a new market, our team of experts is here to help you achieve your branding goals.

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Welcome to Idearcade: Media Branding Services

At Idearcade, we believe that effective media branding is essential for maximizing your brand's visibility, engagement, and impact across various channels and touchpoints. Our Media Branding services are designed to help you connect with your target audience in meaningful ways and drive measurable results. Explore our comprehensive range of Media Branding services below:

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1. Celebrity Consultancy

• Collaborate with celebrities and influencers to amplify your brand's reach and credibility.
• Develop strategic partnerships and endorsement deals tailored to your brand's objectives.
• Leverage celebrity endorsements to enhance brand visibility and appeal across diverse demographics.

2. Digital Media Events

• Plan and execute digital media events to launch products, make announcements, or engage with your audience in real-time.
• Utilize live streaming, interactive features, and social media integration to maximize event participation and impact.
• Create memorable brand experiences that resonate with your audience long after the event concludes.

3. Influencer & Affiliate Marketing

• Identify and partner with influencers and affiliates who align with your brand values and target audience.
• Leverage influencer and affiliate partnerships to promote your products or services authentically.
• Track and analyze campaign performance metrics to optimize ROI and maximize brand exposure.

4. Unconventional Advertising

• Think outside the box with unconventional advertising strategies that break through the clutter and capture attention.
• Explore innovative advertising formats and channels to engage your audience in unexpected ways.
• Create memorable brand experiences that leave a lasting impression and drive action.

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Additional Media Branding Services

In addition to our core Media Branding services, Idearcade offers a range of additional solutions to help you elevate your brand's presence and impact across diverse media platforms:

• Media Strategy: Develop comprehensive media strategies tailored to your brand's objectives and target audience.
  • ATL Branding: Implement above-the-line branding strategies to reach a broad audience through traditional mass media channels.
  • BTL Branding: Engage with your audience on a more personal level through below-the-line branding initiatives.
  • TTL Branding: Combine above-the-line and below-the-line branding tactics for integrated marketing campaigns.
• Digital Signage Ad: Create eye-catching digital signage ads to capture attention and convey your brand message effectively.
• FM Jingle Ad: Produce catchy jingles and audio ads for radio and other audio platforms to enhance brand recall.
• TVC & TV Slot: Conceptualize and produce television commercials and secure TV ad slots to reach a wide audience.
• OTT Advertising: Explore opportunities for advertising on over-the-top (OTT) streaming platforms to target cord-cutters and digital-savvy audiences.
• Print Promotion: Design and distribute print advertisements and promotional materials to complement your digital marketing efforts.

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Ready to elevate your brand's media presence and impact? Contact Idearcade today to learn more about our Media Branding services and how we can help you achieve your branding goals.

Terms & Conditions

> Charges and Payments

• Minimum Charges: All charges are based on minimum rates which are subject to adjustment based on project specifications.
• Photo/Images: The client is responsible for providing photos/images. If licensed photos are required, the Client must purchase the appropriate licenses.
• Creative Design Iterations: 
  All creative designs include one iteration based on the Client's initial approval.
  Proper visual requirements must be finalized before the first design draft.
  Additional iterations will incur additional charges.
• Social Media Creative Alterations:
  Alterations to a single social media creative will be charged at 20% of the base price as a conversion fee.
  Some content may not be eligible for conversion; this will be communicated beforehand.
• Retainership Charges: Custom monthly retainership charges will be determined based on specific requirements as per the Statement of Work (SOW).
• Post-Approval Changes: Any changes requested after Client approval of content will be treated and charged as new work.
• Event Content: A minimum of 3 days notice is required for all branding requirements, including host, guest, overlay, ad links, and shareable content before any event. The basic event timeline is 30 minutes.

> Turnaround Time (TAT)

• Fresh Work: Standard TAT is 36 hours for new work.
• Iteration & Rework: TAT for iterations and rework is 24 hours.
• Weekly Schedule: To adhere to the weekly schedule, content guidelines must be approved at least one week in advance.

> Taxes and Fees

• Exclusivity of Taxes: All rates quoted are exclusive of taxes. Applicable taxes will be added to the final invoice.

> General Terms

• Ownership and Intellectual Property:
  The Client retains ownership of any materials provided.
  The Agency maintains ownership of proprietary tools, methods, or templates.
• Confidentiality: Both parties agree to maintain confidentiality of all materials and information shared during the project.
• Liability: The Agency is not liable for any indirect, special, or consequential damages arising from the services provided.
• Termination: Either party may terminate the agreement with a 30-day written notice. Fees for services rendered up to the termination date will be due.
• Dispute Resolution: Any disputes arising from this agreement will be resolved through mediation or arbitration in Kolkata, West Bengal, India.
• Force Majeure: The Agency will not be liable for delays or failures in performance resulting from circumstances beyond its reasonable control.