Business Consulting

Service Details

Minding Your Business

 SURVEY : Market study, A/B Testing, target audience persona analysis, all experiments must be done in the Survey lab

 CONSULTATION : 360-degree consulting is a journey from conception to inception, from planning to execution, from dream to reality!

 BRANDING : From a personal image to a corporate identity, brand persona is the soul. From Discovery to Loyalty generation is the scope.

 STRATEGY : A proper plan or scheme is key to the success of a product cycle. Brainstorming before is like a brainbuster later!

 MARKETING : Realty Projects to any Product / Service all thrives on ATL, BTL, TTL print, digital, and channel marketing.

 PROMOTION : Events, campaigns, shows, meets, seminars, and workshops, all seek to promote a product/service otherwise badly canvassed good entity is equal to a better promoted bad one.

 

Terms & Conditions

> Charges and Payments

• Minimum Charges: All charges are based on minimum rates which are subject to adjustment based on project specifications.
• Photo/Images: The client is responsible for providing photos/images. If licensed photos are required, the Client must purchase the appropriate licenses.
• Creative Design Iterations: 
  All creative designs include one iteration based on the Client's initial approval.
  Proper visual requirements must be finalized before the first design draft.
  Additional iterations will incur additional charges.
• Social Media Creative Alterations:
  Alterations to a single social media creative will be charged at 20% of the base price as a conversion fee.
  Some content may not be eligible for conversion; this will be communicated beforehand.
• Retainership Charges: Custom monthly retainership charges will be determined based on specific requirements as per the Statement of Work (SOW).
• Post-Approval Changes: Any changes requested after Client approval of content will be treated and charged as new work.
• Event Content: A minimum of 3 days notice is required for all branding requirements, including host, guest, overlay, ad links, and shareable content before any event. The basic event timeline is 30 minutes.

> Turnaround Time (TAT)

• Fresh Work: Standard TAT is 36 hours for new work.
• Iteration & Rework: TAT for iterations and rework is 24 hours.
• Weekly Schedule: To adhere to the weekly schedule, content guidelines must be approved at least one week in advance.

> Taxes and Fees

• Exclusivity of Taxes: All rates quoted are exclusive of taxes. Applicable taxes will be added to the final invoice.

> General Terms

• Ownership and Intellectual Property:
  The Client retains ownership of any materials provided.
  The Agency retains ownership of any proprietary tools, methods, or templates used.
• Confidentiality: Both parties agree to maintain confidentiality of all materials and information shared during the course of the project.
• Liability: The Agency is not liable for any indirect, special, or consequential damages arising from the services provided.
• Termination: Either party may terminate the agreement with a 30-day written notice. Fees for services rendered up to the termination date will be due.
• Dispute Resolution: Any disputes arising from this agreement will be resolved through mediation or arbitration in Kolkata, West Bengal, India.
• Force Majeure: The Agency will not be liable for delays or failures in performance resulting from circumstances beyond its reasonable control.