Business Consulting

Service Details

Minding Your Business

 SURVEY : Market study, A/B Testing, target audience persona analysis, all experiments must be done in the Survey lab

 CONSULTATION 360-degree consulting is a journey from conception to inception, from planning to execution, from dream to reality!

 BRANDING From a personal image to a corporate identity, brand persona is the soul. From Discovery to Loyalty generation is the scope.

 STRATEGY : A proper plan or scheme is key to the success of a product cycle. Brainstorming before is like a brainbuster later!

 MARKETING : Realty Projects to any Product / Service all thrives on ATL, BTL, TTL print, digital, and channel marketing.

 PROMOTION Events, campaigns, shows, meets, seminars, and workshops, all seek to promote a product/service otherwise badly canvassed good entity is equal to a better promoted bad one.


Terms & Conditions

> Charges and Payments

  • Minimum Charges: All charges are based on minimum rates which are subject to adjustment based on project specifications.
  • Photo/Images: The client is responsible for providing photos/images. If licensed photos are required, the Client must purchase the appropriate licenses.
  • Creative Design Iterations: 
    All creative designs include one iteration based on the Client's initial approval.
    Proper visual requirements must be finalized before the first design draft.
    Additional iterations will incur additional charges.
  • Social Media Creative Alterations:
    Alterations to a single social media creative will be charged at 20% of the base price as a conversion fee.
    Some content may not be eligible for conversion; this will be communicated beforehand.
  • Retainership Charges: Custom monthly retainership charges will be determined based on specific requirements as per the Statement of Work (SOW).
  • Post-Approval Changes: Any changes requested after Client approval of content will be treated and charged as new work.
  • Event Content: A minimum of 3 days notice is required for all branding requirements, including host, guest, overlay, ad links, and shareable content before any event. The basic event timeline is 30 minutes.

> Turnaround Time (TAT)

  • Fresh Work: Standard TAT is 36 hours for new work.
  • Iteration & Rework: TAT for iterations and rework is 24 hours.
  • Weekly Schedule: To adhere to the weekly schedule, content guidelines must be approved at least one week in advance.

> Taxes and Fees

  • Exclusivity of Taxes: All rates quoted are exclusive of taxes. Applicable taxes will be added to the final invoice.

> General Terms

  • Ownership and Intellectual Property:
    The Client retains ownership of any materials provided.
    The Agency retains ownership of any proprietary tools, methods, or templates used.
  • Confidentiality: Both parties agree to maintain confidentiality of all materials and information shared during the course of the project.
  • Liability: The Agency is not liable for any indirect, special, or consequential damages arising from the services provided.
  • Termination: Either party may terminate the agreement with a 30-day written notice. Fees for services rendered up to the termination date will be due.
  • Dispute Resolution: Any disputes arising from this agreement will be resolved through mediation or arbitration in Kolkata, West Bengal, India.
  • Force Majeure: The Agency will not be liable for delays or failures in performance resulting from circumstances beyond its reasonable control.


How does Affiliate Consulting use surveys for market insight and effective promotion?

Our Affiliate Consulting service integrates a rigorous market study, A/B testing, and thorough target audience persona analysis within our advanced Survey lab. This unique approach enables us to gather precise insights into market dynamics, preferences, and consumer behavior. Through A/B testing, we refine strategies, ensuring the most effective promotional methods. The in-depth analysis of target audience personas ensures a tailored approach, making certain that your brand resonates with the right audience for maximum impact and engagement.

What does 360-degree consulting cover, and how does it guide businesses?

Our 360-degree consulting is a comprehensive journey that starts from the initial conception of ideas and guides businesses through every step to transform these concepts into reality. From strategic planning to meticulous execution, our consulting services cover the entire spectrum. This holistic approach ensures that businesses receive support and guidance at every stage, fostering a seamless transition from idea to tangible results.

How does Affiliate Consulting approach branding from Discovery to Loyalty?

Our approach to branding goes beyond creating a visual identity; it encompasses building a brand persona that is the soul of your business. The journey spans from the initial Discovery phase, where we identify and define your brand essence, to the Loyalty generation phase, where we cultivate enduring connections with your audience. This extensive scope ensures that your brand not only stands out but also builds lasting relationships with customers, contributing to long-term success and recognition.